Getting downloads for a new app

Spending money on this type of advertising is faster than waiting for traffic organically traffic to your website that comes from SEO. Neil Patel provides a step-by-step guide to devising effective Google Ads to get more app downloads. Listing your app on directories can lead to getting more app downloads, raising your brand awareness, valuable links for SEO and opportunities for feedback.

Here are sites to get you started, courtesy of AppSamurai. The Covid pandemic has changed the way we interact with people around the world. In the current climate, there is no better way to reach a huge amount of people and gain credibility plus promote your app than with a webinar.

Webinars are one of the most effective marketing methods and reap tremendous rewards when done properly. As with most of these marketing tactics, make sure you have a marketing plan and use these best webinar practices. One could say that the most effective marketing methods are also the most overlooked when marketing a new app. PR initiatives and reaching out to influencers , publications, tech bloggers, etc.

Depending on your audience, contact the local or international press, publications, influential YouTubers, podcasters and ask them to review your app and send honest feedback.

Reach out to your power users via email to ask for advice for improvements. You could also create some kind of a loyalty program to keep them coming back to your app. Send news or useful information that is based on their needs and make use of push notifications. It is of utmost importance to fix any technical issues with your app as soon as you find out about them, and analytics helps you to keep a tab of them. You may also want to offer a few users incentives to let you know when something happens so that you can work on it immediately.

This will retain your users and ensure they speak well of your app, which is the number one method of advertising any business. Make your life easier by using the right app builder that includes all the functionality you need. AppInstitute caters specifically to the small business owner of just about any industry, and offers all you need to get more app downloads; it even includes a day app success plan to get you started to your first app downloads.

However, after reading this guide you should have a better idea of how to get more app downloads and rank higher in an app store search. Click To Tweet. Be clear about what your app does Many app developers assume that potential users understand the lingo used in that particular industry, but this is not the case. Be sure to use the words your audience uses, and not the words you use. Understand your unique value proposition Because your app is undoubtedly one of many on the market vying to increase app downloads, focus on what makes your app unique.

Build an app persona App persona example by Keepitusable To get more app downloads, it is essential to build an app persona based on your audience. App store optimization Leanplum demonstrates the most important elements for app store optimization. Pay attention to above the fold Since people spend only about seven seconds on any app store page, they want to see what your app can offer them within those few seconds.

The very top part of your page is the most important. Make it count. Use a c ompelling app name Screenshot of the most important area for an app offered in Google Play Store. Offer your app in other languages Statista reports that the number of mobile phone users in in the US was approximately Once users see the value the app brings, monetize it with premium features. It also gives users the opportunity to decide if your app is what they are looking for.

They say a picture speaks a thousand words and how true is that. So why not use pictures as a medium to showcase your application. But instead of just taking screen shots of the app in use, the better option would be to create a situation and take pictures of normal, everyday people using the application and then adding those to the applications profile.

This will give it a more real touch and users would be encouraged to download your application. If your application is available on Google Play as well then make sure that you do not skip this part.

Many developers tend to ignore this part, but it is important, as this is the largest area you have to highlight your application. Make sure that you utilize it as best as you can and do use text, in the form of tag lines as well.

All of the above mentioned steps are important but never forget the importance of getting the word out. If you can hire a PR company or acquire the services of a medium sized blog, let them talk about your blog as it will help intrigue the interest of the reader and you never know that particular reader might download your application after reading about it on a tech blog.

Other than that from time to time check out the analytics for your app, so that you can gauge user behaviors from the time they download the application till the current time. This way you will better be able to asses and judge the success of your application. Lastly, try to do CPI burst campaigns as often as you can so that you can help your application reach the top 50 lists, after all usually platforms list the top 50 apps by default, so if your app is there, it will definitely attract attention.

Try doing all the above steps and if lady luck is on your side then definitely your app will start to get attention and downloads for the app will increase as well.

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If you are somebody that loves classic songs that will live on forever then the twelve songs below will be perfect for you: —. Let it Be, by The Beatles. Brown Eyed Girl by Van Morrison. Use somebody by famous rockers Kings of Leon. This classic modern day song has very powerful sound to it but at the same time it uses the simplest of structures.

Country Roads by John Denver. If you love a bit of country and western then this song will be right up your street.

The chords in this song are. Imagine by John Lennon. This is possibly his finest work, and is a fabulous song to play on piano.

This like the Kings of Leon song uses simple but powerful chords, is easy to pick up and has influenced many artists across the world. Hound Dog by Elvis Presley. Elvis Presley is the king of pop and this song is a perfect choice to get the party started! The next step will be to send a great press release to all tech journalists and influencers that you can find. Try reaching out by email. The point is to convince them to talk about your app.

If your app is not live yet, give them access to your beta version. Describe and explain why your app is one of a kind and why they should cover it over an article. Reach out to bloggers who could find your app interesting for their audience. Use a creative and unique pitch to build a strong relationship with them. Hopefully, they will love your app and expand your reach by showcasing it in their upcoming articles or videos.

Finally, you might want to try to get your app reviewed on various specific websites. Check this list of app review websites for iOS and Android apps to see which sites would be most relevant for your target audience, before launching a campaign to have your app featured. There are several highly effective free ways of raising awareness of your app and ultimately getting more downloads and there are even more here!

While you grow your audience, prioritize retention to secure the ongoing success of your app. To learn more about what Leanplum can do for your team, check out these resources:. Share this article. Image: AppTweak Keyword Tool 2.

Image: Ubereats Facebook Page 3. Image: Yoni Heisler Of course, you should do all you can to avoid negative reviews and ratings by providing the best experience possible to your users. Put Your App in the Spotlight! Image: Stocksnap Reach out to bloggers who could find your app interesting for their audience. Your app icon is the first thing someone sees in the app store, so the design you choose is critical to your success.

As users scroll through the app store, yours should pop out as eye-catching and recognizable. Make sure you use a design that serves as a clear representation of your app. It should provide as much of a clue as possible to what users will find after they install it.

With that said, you should keep the app icon as straightforward as possible, and not too flashy. Tip : For more information on designing a perfect app icon, check out this blog post.

App developers must expand their online presence. When posting, use that voice consistently. But if your app is geared towards young professionals, that business speak might suit your audience well. Create conversations and engage with your fans. Such a relationship will increase word-of-mouth praise of your commitment to users, and increase downloads as a result. One word of caution: each social media platform has its own terms of service regarding contests, giveaways, and advertising.

And while no one can give you the perfect name, here are some evergreen tactics for coming up with your app name:. And while app stores give you a character limit, you should only use around 25 of them. Your description, on the other hand, is where you need to be most strategic about ASO. By listing important information, benefits and features, social proof, and a call-to-action, you can greatly affect your ASO. Typical marketing is structured over a few weeks or months. But if you want to get a sharp spike in downloads for your app in a very short time, concentrate all your marketing spending into a small time frame.

It takes some courage and dedication to roll out a full marketing campaign all at once, but if done successfully, you can see some awesome returns. Depending on your total budget, you should spend the money within a few days or a week at most. Spread your advertising across the channels that are most popular with your target audience, which could include:. A lot of your downloads will come from organic searches , but many downloads will come from your web-version landing page.

One of the most important aspects of your app description is your collection of photos, app screenshots, and videos. Your app store page must be appealing. Photos related to your app that highlight your most popular and needed features will immediately encourage downloads. Screenshots from your app itself are what users will typically look at after they first find you in search results. If you have the necessary tools, you can even design a video for your app. And if you can, have your app subtitled and translated in several different languages.